Now Foods

NOW® is dedicated to empowering healthier lives with products rooted in nature and backed by science. NOW’s commitment to quality means every supplement, essential oil, and natural product is crafted with care, using only the finest ingredients. Ensuring that what you put in and on your body is as close to nature as possible—made and tested to support your well-being. Read More >

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About NOW Foods


With a diverse portfolio extending beyond supplements to sports nutrition, natural beauty, and organic foods, the brand stands recognized by the FDA as a cGMP manufacturer. Originating from modest beginnings, NOW Foods' focus on health and quality has never wavered. Their rigorous product testing, research emphasis, and use of premium ingredients highlight their dedication.

Moreover, their environmentally-conscious approach is evident in their LEED-Certified manufacturing facility. Beyond products, NOW Foods is driven by a passion to empower healthier lifestyles, offering resources and guidance to ensure individuals make informed, health-centric decisions.

NOW Foods Highlighted Products

Discover some of NOW Foods' most sought-after products, each crafted with the brand's unwavering commitment to quality, purity, and efficacy:

NOW Foods Peppermint Essential Oil: A cherished essential oil, peppermint is renowned for its multifaceted therapeutic attributes. Historically embraced across various medicinal practices, it's celebrated for addressing ailments such as indigestion, fatigue, and headaches. With its rejuvenating scent, it's a favorite in aromatherapy for alleviating mental and physical strains. Suitable for diffusion or topical application when diluted.

NOW Foods Vitamin D-3 2,000 IU: A pivotal supplement for bone and dental health, Vitamin D3 promotes calcium absorption, essential for bone maintenance. Apart from skeletal advantages, Vitamin D also enhances immune functionality. Crafted without typical allergens, this kosher and non-GMO softgel provides a convenient daily dose for those especially in sun-scarce regions.

NOW Foods 5-HTP 100 Mg: 5-HTP plays a vital role in serotonin production, impacting mood, appetite, and sleep. NOW's 5-HTP seeks to enhance emotional well-being, appetite regulation, and consistent sleep patterns. Designed for bedtime consumption, these allergen-free, non-GMO, and kosher capsules offer a natural boost to well-being.

History of NOW Foods

In the budding health food industry of the early 1960s, Elwood Richard established Health House, a small chain in Chicago. Recognizing the need for affordable, natural products, Elwood founded his manufacturing company, giving birth to NOW® Foods. From these early days, the company has grown exponentially, expanding its operations, earning certifications, and pioneering sustainable initiatives.

In recent achievements, in 2023, NOW Foods championed environmental responsibility by planting 55,000 trees and introducing eco-friendly packaging. Today, with over half a century behind them and still family-owned, NOW Foods remains dedicated to its mission: delivering affordable and high-quality natural products globally.

Frequently Asked Questions

Who owns NOW Foods?

NOW Foods has been a family-owned company since its inception and is currently owned by the Richard family. Their dedication to quality and affordability has been a driving force behind the brand's success.

Are NOW Foods products suitable for kids?

NOW Foods offers a wide variety of products. While many might be suitable for children, the best approach is to always check the specific product label for age recommendations. Additionally, consulting with a healthcare professional or pediatrician before giving any supplement to children is crucial.

Can I find minerals in NOW supplements?

Absolutely! NOW Foods provides a comprehensive range of supplements, which include essential minerals such as Calcium, Iron, Magnesium, and more, designed to support various aspects of health.

Does NOW Foods sell essential oils?

Yes, NOW Foods offers an extensive collection of essential oils, including popular choices like Peppermint, Lavender, and Eucalyptus. These oils are carefully sourced and manufactured to ensure purity and efficacy.

Is NOW Foods a GMP-certified brand?

Yes, NOW Foods proudly holds the Good Manufacturing Practices (GMP) certification. This ensures that their products are consistently produced and controlled according to quality standards.

Does NOW Foods offer natural toothpaste?

Yes, NOW Foods offers the XyliWhite™ toothpaste gel, which is fluoride-free and designed for both cleansing and whitening. Notably, it contains 25% Xylitol, one of the highest contents available. Formulated with predominantly vegetarian/vegan ingredients, XyliWhite™ is suitable for both adults and children and aims to provide a fresh taste and whiter teeth.

Does NOW Foods have vegetarian supplements?

NOW Foods is known for its diverse range of products, many of which are vegetarian or vegan. It's always best to refer to individual product labels or the official website for specific dietary details.

Is there a return policy for NOW Foods products?

Yes, via the NHC website, you can return unopened items within 60 days for a full refund, with some exclusions like heat-sensitive items and bulk purchases. Return shipping and handling fees might be deducted from the refund.